Our Community
In 2015 we convinced various bands and artists from all over the place to join our crowdfunding campaign and help us getting started. Back then, we did not know where our idea to support worker empowerment and worker self-management through establishing a fair merch alternative would lead us.
Today, however, after having worked with a wide range of people and organisations who embraced our unique and – let’s be honest – more expensive approach, we can look back with gratitude for the trust all of them have given us. Are you next in joining us?
What others say about us
Project “Working Class History T-Shirt of the Month”
When we got hold of a copy of the book Everyday Acts of Resistance & Rebellion, it inspired us to propose a collaboration with the editors of the really great educational initiative Working Class History. How about we release a special T-Shirt design every month inspired by a story from the Working Class History archive?
True to dna merch’s spirit of solidarity and support between small, independent and worker-run units, this project has now been up and running since November 2021. It links international artists, tattooists, graphic designers with grassroots labour unions in South Asia, a worker-owned textiles cooperative in Croatia, and supportative individuals (aka buyers) from all over the world. What’s more, it connects our collective history of past struggles with the present and is something we are really passionate about!
Please take a moment and check out the current T-Shirt of the Month and if you ever feel like contributing a future design please do not hesitate to contact us.
Past Projects
Cooperation instead of competition
After a brief exchange in 2019, the record label and textile printing company Useless Pride, based in the South of France, contacted us again in 2022. They were interested in including our basics in their catalogue as an alternative to the big "fair fashion" brands such as Continental Clothing or Stanley & Stella. Of course we were interested and agreed on a joint action plan. We are proud that Useless Pride is working towards the goal of offering our basics in all of their print-on-demand webshops that they run for international bands and artists. Read what Olivier from Useless Pride has to say about our collaboration below:
